“What does off the record mean?” is something that we’re frequently asked in our media training courses. I had this very same conversation last week with a group from a big law firm. I explained to them, as I always do, what it means to me.
We’ve seen a noticeable uptick in clients, old and new, coming to us for crisis communications training. Many have a crisis communication strategy in place, but they simply want to test it with the help of working journalists and update it.