As a specialist provider of media training for fashion brands and clothing, labels and retailers, we're finding that a growing number of our clients are concerned about achieving sustainable development or at least improving on how they go about sustainability. With the extensive media coverage given to greenwashing and the increase in stories about companies [...]
Over the last few months, media stories about salaries for newly qualified lawyers have been grabbing the legal media headlines even more than usual. As the specialist providers of media training for law firms, we wanted to explore how the media has covered this issue and to look at how various firms have responded. Before [...]
Global warming. A phrase that everyone is now aware of, but not everyone is sure of its implications. This year, the UK saw its hottest summer, with temperatures soaring to 40.3 degrees Celsius. Now more than ever, brands and those in the eye of the media are being watched to ensure that they are socially [...]
With the Tory leadership race fast approaching the finish line, we thought it might be interesting to look at the interview and communications style of the two candidates. So, in media training terms, what lessons can we learn from them? We work with several politicians from both right and left – in the sensible middle [...]
At the start of our Media Training courses, when we ask participants for their objectives so that we can ensure that the course meets their individual needs, we almost always find that at least one person will mention one particular concern. “I’m conscious of ‘erming’ and ‘ahring’ too much,” they’ll say, but disfluency is more [...]
During the Conservative party leadership candidates' debate last night, there were some decidedly aggressive interactions between Liz Truss and Rishi Sunak. In particular, Sunak was criticised by some viewers and commentators for talking over and interrupting his opponent. We're often asked how to handle an aggressive interviewer in our Media Training courses. These include people [...]
It’s a question that we frequently hear during the introductory section of our Media Training courses. What is a soundbite? In fact, most people have an idea of what it is, but they still want to know more about it. Soundbites have had a bad rep over the last few years. They’re often associated with [...]
The story of former deputy chief whip Chris Pincher has dominated the headlines and social media over the last few days. We’ve discussed it several times in our Media Training courses recently, exploring why it’s a media story and looking at how badly the government has handled the issue. Government Crisis We’re delivering more and [...]
As we explain in our Media Training courses, if you’re doing an interview with a journalist, the chances are that you’ll be doing one of three things. First, you’ll be promoting something – a new product or service or, second, defending something; in other words, you’ve made a mistake or had to make a difficult [...]
As we explain in our media training courses, taking part in a media interview has obvious benefits. You can promote a product or service (if you do so subtly, of course!), create awareness for a cause, advance your campaign, or simply raise your profile and make yourself more attractive on the job market. OK, but [...]
