“I was really nervous about the course today, but actually, you’ve reassured me”. As the specialist media training course provider for law firms, when we deliver our media interview workshops for lawyers, this is often their feedback, so we remain encouraged. Similarly, Communicate Media offers media training courses for architects. They also tell us that [...]
Travel companies will have to rethink their crisis management strategies and should follow a set of common industry standards. That is the advice of Jill Sinclair, chief executive of Global Health Assured, as reported in Travel Weekly recently. Because of the pandemic, “crisis management has to be rethought,” she argues. She revealed that the Global [...]
There was an interesting piece in the Financial Times recently about law firms launching wellbeing programmes. At the start of our media training courses for law firms, we usually look at what makes a media story and what interests journalists. This helps build confidence as participants know the nature of the beast that they’re dealing with. [...]
Recently, Tim Harford, the undercover economist at the FT, had a fascinating piece in the newspaper’s magazine. He looked at an issue that we often discuss in our media training courses. It’s called the “Curse of Knowledge.” What is the Curse of Knowledge? Have you ever been in that situation where you’re trying to explain [...]
Here’s a funny thing. Given that they’ve suffered particularly badly from the economic damage wrought by coronavirus over the last few months you would think that health clubs, restaurants and fashion retailers would be doing less media training than usual. But, as experienced media trainers for these sectors, we’ve seen a significant increase in the [...]
