About Nikki-Kim Yates

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So far Nikki-Kim Yates has created 46 blog entries.

Tory Leadership Race – The Media Training Lessons Sunak v Truss

With the Tory leadership race fast approaching the finish line, we thought it might be interesting to look at the interview and communications style of the two candidates. So, in media training terms, what lessons can we learn from them? We work with several politicians from both right and left – in the sensible middle [...]

By |2022-08-31T16:34:57+01:00August 31st, 2022|Media Training|0 Comments

Dealing with disfluency in a Media Interview

At the start of our Media Training courses, when we ask participants for their objectives so that we can ensure that the course meets their individual needs, we almost always find that at least one person will mention one particular concern. “I’m conscious of ‘erming’ and ‘ahring’ too much,” they’ll say, but disfluency is more [...]

By |2022-07-29T11:55:37+01:00July 29th, 2022|Media Training|0 Comments

Conservative Party Leadership Debate: Aggressive Interviews

During the Conservative party leadership candidates' debate last night, there were some decidedly aggressive interactions between Liz Truss and Rishi Sunak. In particular, Sunak was criticised by some viewers and commentators for talking over and interrupting his opponent. We're often asked how to handle an aggressive interviewer in our Media Training courses. These include people [...]

By |2022-07-26T15:06:00+01:00July 26th, 2022|Media|0 Comments

Crisis in Government – Chris Pincher

The story of former deputy chief whip Chris Pincher has dominated the headlines and social media over the last few days. We’ve discussed it several times in our Media Training courses recently, exploring why it’s a media story and looking at how badly the government has handled the issue. Government Crisis We’re delivering more and [...]

By |2022-07-06T11:06:55+01:00July 6th, 2022|Media|0 Comments

Four ‘do’s’ and three ‘don’ts’ if a journalist comments on an issue

As we explain in our Media Training courses, if you’re doing an interview with a journalist, the chances are that you’ll be doing one of three things. First, you’ll be promoting something – a new product or service or, second, defending something; in other words, you’ve made a mistake or had to make a difficult [...]

By |2022-06-29T16:24:11+01:00June 29th, 2022|Media Training|0 Comments

Five risky questions for media interviews

As we explain in our media training courses, taking part in a media interview has obvious benefits. You can promote a product or service (if you do so subtly, of course!), create awareness for a cause, advance your campaign, or simply raise your profile and make yourself more attractive on the job market. OK, but [...]

By |2022-06-23T09:19:24+01:00June 23rd, 2022|Media Training|0 Comments

How will the rail strike affect my journey?

The rail strike – a Media Training perspective The rail strike is dominating the headlines and will continue to do so for the next few days. Depressingly, we might be here again on a number of occasions over the next few months with new strikes threatened. As a Media Training consultancy working with many travel [...]

By |2022-06-21T16:30:47+01:00June 21st, 2022|Media|0 Comments

What Missguided teaches us about corporate communications, crisis, and picture painting

As the specialist media training consultancy for retailers and fashion labels, we've closely followed the Missguided saga. We're particularly interested in why this story has created such extensive coverage – much of it pretty negative. One of the main reasons for this prominence is simply that it's very visual. If you're covering any aspect of [...]

By |2022-06-15T15:21:02+01:00June 15th, 2022|Media Training|0 Comments

Wagatha Christie, the media and the law

As specialists in Media Training for law firms, we're always keeping an eye on the most prominent cases to see what lessons we can learn from them to use in our Media Training courses for lawyers. Most of the cases we follow are slightly more serious than the Wagatha Christie saga. Still, some valuable learning [...]

By |2022-05-27T10:08:34+01:00May 27th, 2022|Media Training|0 Comments
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