About Simon

Simon has 25 years’ experience in communications training and development. He is a media interview and presentation coach, as well as teaching both presentation writing and delivery.

How does Joe Biden’s speech compare to one delivered by the previous Democrat inhabitant of the White House?

It’s probably one of the most difficult speeches that any incoming president of the US has had to make. As a speechwriter, I often refer clients to President Obama’s first inauguration speech.  It’s a treasure trove of good speech content. There’s poetry, there’s the big picture, there are rhetorical flourishes and there are stories. It [...]

By |2021-01-21T15:44:57+00:00January 21st, 2021|Uncategorised|0 Comments

How to gain control of a media interview

Who is in control during a media interview – the journalist or the interviewee? It’s a question that often comes up at the beginning of our media training courses. At Communicate Media we discuss the aims and objectives of our participants before we start.  Who is in the driving seat during an interview – and, [...]

By |2021-01-14T10:40:18+00:00January 14th, 2021|Uncategorised|0 Comments

Five ways to increase the chances of a journalist getting your point and quoting you correctly.

It’s an issue that’s often mentioned by the participants in our media training courses who have already had some experience with the media. They open a newspaper or magazine or click on a website to read the article that they’ve done an interview for.  Unfortunately, the journalist they spoke to has not got their message [...]

By |2021-01-07T12:58:11+00:00January 7th, 2021|Media Training|0 Comments

Tom Cruise’s Coronavirus meltdown on set

Tom Cruise is exercised about Coronavirus.  Aren’t we all? you might say.  But the star of Mission: Impossible 7 has been particularly concerned about the behaviour of crew members on the set of the movie which is currently being shot in the UK.  We’ve provided media training and even crisis management to film and TV [...]

By |2020-12-16T16:51:43+00:00December 16th, 2020|Media Training|0 Comments

Five misconceptions about media training – and what it really involves

People have all kinds of funny ideas about what media training is and what it does.  Because at Communicate Media, the niche media and communications training consultancy, we’re humble seekers after truth we’d thought that we’d explode some myths and explain what media training really can offer to organisations and their public relations advisors. 1. [...]

By |2021-01-07T13:19:01+00:00December 9th, 2020|Media Training|0 Comments

The Great Scotch Egg Debate – how to make sure that the examples you use in media interviews don’t leave you with egg on your face

When he casually suggested during a media interview that a Scotch egg could count as a substantial meal the environment secretary, George Eustice could have had no idea of the debate he would unleash. Speaking to Nick Ferrari on LBC at breakfast on Monday, Eustice claimed that the rules on serving substantial meals with alcohol [...]

By |2020-12-03T17:55:16+00:00December 3rd, 2020|Media Training|0 Comments

How law firms can increase the chances of the media using their quotes

At Communicate Media we specialise in media training for law firms and in the courses that we run for them we work with their PR and inhouse comms teams to help them to get coverage in the media. This is usually through interviews with press and broadcast journalists but we also give advice on how [...]

By |2020-11-26T13:57:20+00:00November 24th, 2020|Media Training|0 Comments

Andrew Marr asks a scientist that classic journalist’s question “How did it feel?”

I do like watching interviews with scientists.  As a journalist and someone who has worked in media training for over 20 years, I’m something of a media interview nerd. What do scientists do right during media interviews?  We’ve talked about this before in a blog about Professor Sarah Gilbert Professor of Vaccinology at the University [...]

By |2020-11-16T14:56:10+00:00November 16th, 2020|Media Training|0 Comments

Jonathan Van-Tam shows power of personal testament

“My mum is 78, she’ll be 79 shortly, and I’ve already said to her ‘Mum, make sure when you’re called, you’re ready to take this up, this is really important for you because of your age’,” Jonathan Van-Tam, England’s deputy chief medical officer told a Downing Street news conference. The coverage of Professor Van-Tam’s reference [...]

By |2020-11-17T09:22:05+00:00November 16th, 2020|Media Training|0 Comments

Questions about lockdown law – how lawyers can help the media and themselves with comment and analysis

There’s nothing the media likes more than a good row. As we explain during our media training courses, confrontation, trouble, and argument is meat and drink to the media. And, when it relates directly to the public on a very human level, that debate is more attractive. Even more so, there’s also a great regional angle [...]

By |2020-11-26T13:57:21+00:00November 9th, 2020|Media Training|0 Comments