Your organisation is only as strong as your weakest link and this is especially true when it comes to dealing with the media. You’ve briefed all appropriate staff about the current crisis situation and they know how to direct all media enquiries.
Your spokespeople are comfortable with the corporate messages and are all prepared for enquiries. Then, next day, the Internet is buzzing about the unhappy atmosphere in your office, the number of redundancies being made, including a woman about to go on maternity leave.
Learning about journalists’ tricks
Some of the best stories come from your staff on the front line – switchboard, reception, security and they don’t even know they’ve done it. Was it that nice lady who rang in to enquire about in an order and was chatting away while your colleague found her purchase on the system?
Or was it the guy who was apparently from your facilities management company and was asking a few routine questions about the office? Communicate Media’s Be Media Aware session is aimed at staff who would never be called upon to give an interview but should be aware of the tricks that can be used to glean information such as friendly chats and listening in to conversations at local bars and coffee shops. Better safe than sorry.
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If you require more information on our communication training courses please reach out to our friendly team.
How to get your message across and control a media interview. We’ll teach you how to engage with the journalist and make the most of this important opportunity while reducing your risk.
Our intensive courses, created to meet your exact needs, will hellp you to engage and persuade investors and the financial markets. Ideal for both PLCs and start-ups.
These intensive workshops have been developed for the leaders of organisations and businesses who want to raise their profile and influence the debate.
An intensive refresher for those who already have media experience. Remind yourself of the basics, practice the skills and update your techniques.
With our free post course telephone support service we’re here for you after you’ve completed one of our courses. We’ll give you a free refresher on the phone to get you up to speed again before a media interview.
A flexible media training drop-in clinic for your conference attendees. We set up shop at your conference venue and offer role play interviews and media advice to your delegates.
What does your target audience really think of you? How do you need to change your communications strategy? Our surveys show you what the media that you’ve been targeting really think of you.
You’ve worked for weeks on an issue, campaign or a product launch but how would a journalist report on it and what are the danger areas that you haven’t spotted yet?
How to protect your organisation from intrusive journalists.