“We are changed by what we see. Just as we are changed when we are seen. ITV Stand with Diversity.” ITV posted this statement across social media and ran the image as a press ad across all national newspapers yesterday in response to the racial abuse directed at certain members of the England team. During [...]
“How can we get our quotes in the Financial Times?” law firm partners and their communications teams often ask us during our media training courses for lawyers. One of the skills we teach people in these workshops is knowing what makes a good quote and understanding what will appeal to a journalist. When you’re being [...]
It’s an issue that’s often mentioned by the participants in our media training courses who have already had some experience with the media. They open a newspaper or magazine or click on a website to read the article that they’ve done an interview for. Unfortunately, the journalist they spoke to has not got their message [...]
Tom Cruise is exercised about Coronavirus. Aren’t we all? you might say. But the star of Mission: Impossible 7 has been particularly concerned about the behaviour of crew members on the set of the movie which is currently being shot in the UK. We’ve provided media training and even crisis management to film and TV [...]
People have all kinds of funny ideas about what media training is and what it does. Because at Communicate Media, the niche media and communications training consultancy, we’re humble seekers after truth we’d thought that we’d explode some myths and explain what media training really can offer to organisations and their public relations advisors. 1. [...]
When he casually suggested during a media interview that a Scotch egg could count as a substantial meal the environment secretary, George Eustice could have had no idea of the debate he would unleash. Speaking to Nick Ferrari on LBC at breakfast on Monday, Eustice claimed that the rules on serving substantial meals with alcohol [...]
At Communicate Media we specialise in media training for law firms and in the courses that we run for them we work with their PR and inhouse comms teams to help them to get coverage in the media. This is usually through interviews with press and broadcast journalists but we also give advice on how [...]
I do like watching interviews with scientists. As a journalist and someone who has worked in media training for over 20 years, I’m something of a media interview nerd. What do scientists do right during media interviews? We’ve talked about this before in a blog about Professor Sarah Gilbert Professor of Vaccinology at the University [...]
“My mum is 78, she’ll be 79 shortly, and I’ve already said to her ‘Mum, make sure when you’re called, you’re ready to take this up, this is really important for you because of your age’,” Jonathan Van-Tam, England’s deputy chief medical officer told a Downing Street news conference. The coverage of Professor Van-Tam’s reference [...]
There’s nothing the media likes more than a good row. As we explain during our media training courses, confrontation, trouble, and argument is meat and drink to the media. And, when it relates directly to the public on a very human level, that debate is more attractive. Even more so, there’s also a great regional angle [...]
