Five ways to increase the chances of a journalist getting your point and quoting you correctly.

It’s an issue that’s often mentioned by the participants in our media training courses who have already had some experience with the media. They open a newspaper or magazine or click on a website to read the article that they’ve done an interview for.  Unfortunately, the journalist they spoke to has not got their message [...]

By |2021-01-07T12:58:11+00:00January 7th, 2021|Media Training|0 Comments

Tom Cruise’s Coronavirus meltdown on set

Tom Cruise is exercised about Coronavirus.  Aren’t we all? you might say.  But the star of Mission: Impossible 7 has been particularly concerned about the behaviour of crew members on the set of the movie which is currently being shot in the UK.  We’ve provided media training and even crisis management to film and TV [...]

By |2020-12-16T16:51:43+00:00December 16th, 2020|Media Training|0 Comments

Five misconceptions about media training – and what it really involves

People have all kinds of funny ideas about what media training is and what it does.  Because at Communicate Media, the niche media and communications training consultancy, we’re humble seekers after truth we’d thought that we’d explode some myths and explain what media training really can offer to organisations and their public relations advisors. 1. [...]

By |2021-01-07T13:19:01+00:00December 9th, 2020|Media Training|0 Comments

The Great Scotch Egg Debate – how to make sure that the examples you use in media interviews don’t leave you with egg on your face

When he casually suggested during a media interview that a Scotch egg could count as a substantial meal the environment secretary, George Eustice could have had no idea of the debate he would unleash. Speaking to Nick Ferrari on LBC at breakfast on Monday, Eustice claimed that the rules on serving substantial meals with alcohol [...]

By |2020-12-03T17:55:16+00:00December 3rd, 2020|Media Training|0 Comments

How law firms can increase the chances of the media using their quotes

At Communicate Media we specialise in media training for law firms and in the courses that we run for them we work with their PR and inhouse comms teams to help them to get coverage in the media. This is usually through interviews with press and broadcast journalists but we also give advice on how [...]

By |2020-11-26T13:57:20+00:00November 24th, 2020|Media Training|0 Comments

Andrew Marr asks a scientist that classic journalist’s question “How did it feel?”

I do like watching interviews with scientists.  As a journalist and someone who has worked in media training for over 20 years, I’m something of a media interview nerd. What do scientists do right during media interviews?  We’ve talked about this before in a blog about Professor Sarah Gilbert Professor of Vaccinology at the University [...]

By |2020-11-16T14:56:10+00:00November 16th, 2020|Media Training|0 Comments

Jonathan Van-Tam shows power of personal testament

“My mum is 78, she’ll be 79 shortly, and I’ve already said to her ‘Mum, make sure when you’re called, you’re ready to take this up, this is really important for you because of your age’,” Jonathan Van-Tam, England’s deputy chief medical officer told a Downing Street news conference. The coverage of Professor Van-Tam’s reference [...]

By |2020-11-17T09:22:05+00:00November 16th, 2020|Media Training|0 Comments

Questions about lockdown law – how lawyers can help the media and themselves with comment and analysis

There’s nothing the media likes more than a good row. As we explain during our media training courses, confrontation, trouble, and argument is meat and drink to the media. And, when it relates directly to the public on a very human level, that debate is more attractive. Even more so, there’s also a great regional angle [...]

By |2020-11-26T13:57:21+00:00November 9th, 2020|Media Training|0 Comments

Johnny Depp and Amber Heard – why the actors’ court case is so newsworthy

You may or may not have a view on Johnny Depp’s libel case with The Sun which, has just been announced, he has lost. Whatever, your views the tussle between the Hollywood actor and the Sun newspaper, which called him a “wife-beater” offers some useful insights into what makes a media story. It’s of interest [...]

By |2020-11-03T10:22:08+00:00November 3rd, 2020|Media Training|0 Comments

Why you shouldn’t stop saying ‘um,’ ‘erm,’ and ‘ah’ while public speaking.

When we start our media training courses by asking our participants what they want to learn, one of the most common requests we hear concerns disfluencies.  “I want to stop ‘erming’ and ‘ahing’,” participants frequently tell us. Similarly, when we listen back to a role play TV or radio interview and ask the participant how [...]

By |2020-11-26T13:57:22+00:00October 29th, 2020|Media Training|0 Comments