by Simon Brooke | Jun 2, 2026 | Crisis communication, Media, Media Training, Media training for retail companies, Presentation Training, Training for Radio Interviews
Media training for retailers – handling difficult questions and issues In our media training courses for retailers, we look at how their spokespeople can handle difficult questions. Very often these relate to job losses. Sadly, over the last few weeks and...
by Simon Brooke | May 19, 2026 | Business Writing Training, Crisis communication, Media, Media Training, Presentation Training
It’s a question that we often hear in our media training courses: “Why do journalists like bad news?” Look at any news website and you’ll see the same words: “Shock,” “fear,” “fury,” “anger,” “threat,” “scare,” “risk,” and “danger,” among others. I won’t go on and...
by Simon Brooke | May 8, 2026 | Business Writing Training, Media, Media Training, Media Training for Law Firms, Speech Writing
Writing courses for law firms – five reasons why your firm’s writing might be failing As we explain in our writing courses for lawyers, grabbing people’s attention has become more of a challenge than ever before. We have approximately 100,000 words beamed at us every...
by Simon Brooke | Apr 30, 2026 | Crisis communication, Crisis Media Training for consumer brands, Media, Media Training, PR Training courses, Speech Writing
Crisis Media Training for consumer brands – what does Dettol’s experience tell us? This time it’s Dettol that could do with crisis media training for consumer brands. The well-known British disinfectant product is in trouble over a mini drama it recently released in...
by Simon Brooke | Apr 22, 2026 | Media, Media Training, Media Training for Tech Companies, Presentation Training, Training for Radio Interviews
Media training for tech companies – how AI professionals can reassure the public We’re the leading provider of media training for tech firms and so we were very interested to read a piece last week by John Thornhill, Innovation Editor at the Financial...
by Simon Brooke | Apr 8, 2026 | Crisis communication, Media, Media Training, Media training for retail companies, Presentation Training, Training for Radio Interviews
Media training for retailers – what makes a media story and why certain incidents and events don’t generate coverage Our expertise in issue management and crisis communications for retailers means that we’ve been watching with interest the story of...
