by Simon Brooke | Aug 21, 2026 | Crisis communication, Media, Media Training, Media training for retail companies, Presentation Training, Training for Radio Interviews
Vinted – crisis communications lessons for fashion brands and retailers Why do fashion brands need crisis Communications training? People sometimes ask. Our crisis communications media training for fashion brands and online retailers is in more demand than ever. The...
by Simon Brooke | Aug 5, 2026 | Business Writing Training, Financial, Media, Media Training, Media Training for Financial, Media Training for PR companies, PR Training courses, Presentation Training, Speech Writing
Media training for financial services firms – what we can all learn from Fed chair Kevin Warsh’s communications style. As the leading provider of media training for financial services firms, we were particularly interested in a recent critique by the FT of Fed chair...
by Simon Brooke | Jun 18, 2026 | Crisis communication, Media, Media Training, Media training for retail companies, Presentation Training, Training for Radio Interviews
Media training for retailers – five common pitfalls to avoid when doing media interviews There’s growing interest in our Media Training for retail brands. And this is hardly surprising. The media loves to talk to retailers. Whether they’re writing about the state of...
by Simon Brooke | Jun 2, 2026 | Crisis communication, Media, Media Training, Media training for retail companies, Presentation Training, Training for Radio Interviews
Media training for retailers – handling difficult questions and issues In our media training courses for retailers, we look at how their spokespeople can handle difficult questions. Very often these relate to job losses. Sadly, over the last few weeks and...
by Simon Brooke | May 19, 2026 | Business Writing Training, Crisis communication, Media, Media Training, Presentation Training
It’s a question that we often hear in our media training courses: “Why do journalists like bad news?” Look at any news website and you’ll see the same words: “Shock,” “fear,” “fury,” “anger,” “threat,” “scare,” “risk,” and “danger,” among others. I won’t go on and...
by Simon Brooke | Apr 22, 2026 | Media, Media Training, Media Training for Tech Companies, Presentation Training, Training for Radio Interviews
Media training for tech companies – how AI professionals can reassure the public We’re the leading provider of media training for tech firms and so we were very interested to read a piece last week by John Thornhill, Innovation Editor at the Financial...
