What do the media think of you? Have they even heard of you? Do they understand your business strategy? How do they view you in comparison to the competition? Are your press releases reaching the right people? Is your media distribution list irrelevant and outdated?
Whether you’re an in-house corporate communications department or a public relations consultancy our media audit will help you answer to these questions.
85 per cent of press releases are ignored
Our experienced journalists know what it’s like to be bombarded with press releases – most of which are deleted in a second. According to research by Communicate Media Training 85 per cent of press releases and press packs are ignored because they’re not relevant to the journalist or the outlet. Our experienced journalists are perfectly positioned to ask other journalists about what they think of an organisation’s profile and the effectiveness of its external communications operation. In a recent case we helped an organisation to discover that journalists had the wrong idea about its core business while another was able to rewrite its corporate communications strategy based on detailed, reliable and up to date information.
Research among all media types
We’ll develop with you a set of questions which our team will put to an agreed list of relevant journalists to reveal exactly what those journalists already know about you – their perceptions and misperceptions – as well as what they think of you and your corporate communications operation. We’ll also find out what, when and how they want to hear from you. Media Audits carried out by Communicate Media can cover national newspapers, regional press, specialist publications, broadcasters, bloggers and other social media sites to determine exactly how the media view you or your client and what you have to do to improve your communications with them.
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If you require more information on our communication training courses please reach out to our friendly team.
How to get your message across and control a media interview. We’ll teach you how to engage with the journalist and make the most of this important opportunity while reducing your risk.
Our intensive courses, created to meet your exact needs, will hellp you to engage and persuade investors and the financial markets. Ideal for both PLCs and start-ups.
These intensive workshops have been developed for the leaders of organisations and businesses who want to raise their profile and influence the debate.
An intensive refresher for those who already have media experience. Remind yourself of the basics, practice the skills and update your techniques.
With our free post course telephone support service we’re here for you after you’ve completed one of our courses. We’ll give you a free refresher on the phone to get you up to speed again before a media interview.
A flexible media training drop-in clinic for your conference attendees. We set up shop at your conference venue and offer role play interviews and media advice to your delegates.
What does your target audience really think of you? How do you need to change your communications strategy? Our surveys show you what the media that you’ve been targeting really think of you.
You’ve worked for weeks on an issue, campaign or a product launch but how would a journalist report on it and what are the danger areas that you haven’t spotted yet?
How to protect your organisation from intrusive journalists.