“I’m terrified,” said a participant in one of our Communicate Media training courses recently. It’s a regular confession at the start of the day – and it’s certainly not the first time we’ve heard it.
“Why?” asked our coach, an experienced working journalist and trainer.
It might sound like a facile question but exploring each person’s concerns about engaging with the media and their aims for the course is a key part of the way we work. The participant, a senior manager, looked surprised for a moment but then shared some of his anxieties with the group.