The fashion and clothing sector has always been fast moving and that’s one reason why people love working in it. Over the last few years it’s undergone considerable changes and faced major challenges. But one thing remains the same – it’s as competitive as ever. We’re finding that more clothing companies, retailers, manufacturers and fashion houses are approaching us for media training and crisis communications training so that they can improve their brand image and drive sales both online and through in their bricks and mortar stores.
In our media training courses for the fashion industry we start by looking at what journalists, both business and fashion, want to hear from interviewees. We provide insights into what fashion industry writers – be they consumer or business focused – want to hear from interviewees.
Quoting case studies and using examples
We collaborate with the in house communications departments of a wide range of clothing brands and with fashion PR agencies to help their spokespeople to prepare for media interviews. Journalists love stories, case studies and examples. We work with course participants and their media teams to identify and tell those fascinating little stories that will bring media interviews alive. It could be the inspiration for a new collection or a clever design in a skirt or pair of trousers.
We’ve worked with people from the clothing and apparel sector to tell great stories about training and apprenticeship programmes and about their efforts to make sure that they treat everyone in their supply chain well and reduce their Co2 emissions.
Essential preparation tips for media fashion industry professionals doing interviews
During our media training courses for fashion industry professionals we go on to provide essential preparation tips for those doing interviews. We then carry out authentic role play press, radio and sometimes TV and YouTube interviews. Afterwards we provide feedback and tips that our media training course participants can put into practice for the next round of interviews, building on their skills and developing their confidence.
We’ll advise you on vocal skills, presentation and body language for radio, TV and YouTube interviews, whether it’s a live one-to-one interview, a panel discussion or filming with a presenter in your studio.
Gaining more control of a media interview
We love media training fashion industry professionals because they’re passionate about what they do, and they create something tangible. Given that all of our media trainers
are also working journalists they know what journalists are looking for when interviewing someone from a retailer, clothing manufacturer or fashion house. They also know from their experience how fashion industry experts and what works in a fashion media interview.
Chat to Communicate Media
Fashion industry clients work with us because we help their spokespeople to develop in confidence and to gain control over media interviews. Whether you’re doing an interview with Stylist, BBC Breakfast, Drapers or FT how to spend it, our media training courses for the fashion industry will give you the tips and techniques, as well as the practice and the confidence to deliver a great media interview.
· Delivered by media trainer/journalists with extensive experience of the fashion and clothing sector, working under Non-Disclosure Agreements
· Learn how to gain more control over media interviews
· Tips and advice on relating the case studies and examples about your designers, craftspeople and design inspiration that journalists love to hear
· Confidence in front of the camera
· Support for those for whom English is not a first language
How to get your message across and control a media interview. We’ll teach you how to engage with the journalist and make the most of this important opportunity while reducing your risk.
Our intensive courses, created to meet your exact needs, will hellp you to engage and persuade investors and the financial markets. Ideal for both PLCs and start-ups.
These intensive workshops have been developed for the leaders of organisations and businesses who want to raise their profile and influence the debate.
An intensive refresher for those who already have media experience. Remind yourself of the basics, practice the skills and update your techniques.
With our free post course telephone support service we’re here for you after you’ve completed one of our courses. We’ll give you a free refresher on the phone to get you up to speed again before a media interview.
A flexible media training drop-in clinic for your conference attendees. We set up shop at your conference venue and offer role play interviews and media advice to your delegates.
What does your target audience really think of you? How do you need to change your communications strategy? Our surveys show you what the media that you’ve been targeting really think of you.
You’ve worked for weeks on an issue, campaign or a product launch but how would a journalist report on it and what are the danger areas that you haven’t spotted yet?
How to protect your organisation from intrusive journalists.