What is Media Training?
This is a question that many people ask us at the start of our Media Training courses. Essentially, Media Training enables spokespeople from a wide variety of organisations to deliver more effective interviews for print, [...]
Three mistakes financial firms make when doing media interviews
As the leading specialist Media Training provider for financial services firms, we discuss with our course participants what those working in finance, asset management, wealth management and insurance, among other sectors, should and shouldn’t do [...]
5 risky questions that spokespeople for luxury brands need to be ready for
As the specialist provider of media training for luxury brands, we regularly work with designers, executives, craftspeople, influencers and public relations and marketing people to prepare them for media interviews. This might be for new [...]
3 times celebrities failed at product placement: The rise of influencer marketing
We learnt this week where Gary Lineker stands on the government’s plans to manage what it sees as a crisis of small boats crossing the channel from France. The Match of the Day presenter compared [...]
Elon Musk apologises again – how organisations should say sorry
Elon Musk has apologised for mocking one of his employees who is disabled. There are lessons to be learnt from this latest Musk story for those interested in crisis communications training courses and media training. [...]
5 things you should do when a crisis looks like it’s about to erupt
During our crisis communications training courses, one of the points that we make repeatedly is that time is of the essence. It’s essential when a crisis erupts or, ideally, before it does, to act quickly [...]