Why Alexandria Ocasio-Cortez’s dress at the Met Gala made the news
We start most of our media training courses with an exploration of what makes a story for the media and why journalists might pick up on one event and cover it rather than other happenings [...]
Media training and the curse of knowledge
Tim Harford, the undercover economist at the FT, had a fascinating piece this weekend in the newspaper’s magazine. He looked at an issue that we often discuss in our media training courses. It’s called the [...]
What Beyoncé’s Tiffany diamond tells us about luxury brands and crisis management
Tiffany & Co’s new campaign “About Love” featuring Beyoncé wearing its 128.54-carat yellow Tiffany diamond “is not about love at all,” reports NBC, the diamond’s “82 facets reflect an ugly truth and an unfinished story [...]
Why A narrative could save Facebook from its whack-a-mole apologies.
An Ugly Truth, a new book by New York Times journalists Siva Vaidhyanathan and Franklin Foer, paints a devastating picture of the way Facebook operates, based on interviews with hundreds of current and former employees. [...]
Five challenges that architects have to overcome when speaking to journalists.
Our media training courses for architects look at the challenges they have to overcome when communicating effectively with the media. Many of the people on our courses have already had some media experience. Sometimes it's [...]
Brands comment on the racial abuse suffered by some members of the England Team.
“We are changed by what we see. Just as we are changed when we are seen. ITV Stand with Diversity.” ITV posted this statement across social media and ran the image as a press ad [...]