Three mistakes financial firms make when doing media interviews

As the leading specialist Media Training provider for financial services firms, we discuss with our course participants what those working in finance, asset management, wealth management and insurance, among other sectors, should and shouldn’t do [...]

By |March 21st, 2023|Categories: Media Training|

5 risky questions that spokespeople for luxury brands need to be ready for

As the specialist provider of media training for luxury brands, we regularly work with designers, executives, craftspeople, influencers and public relations and marketing people to prepare them for media interviews. This might be for new [...]

By |March 15th, 2023|Categories: Media Training|

3 times celebrities failed at product placement: The rise of influencer marketing

We learnt this week where Gary Lineker stands on the government’s plans to manage what it sees as a crisis of small boats crossing the channel from France. The Match of the Day presenter compared [...]

By |March 10th, 2023|Categories: Media Training|

Elon Musk apologises again – how organisations should say sorry

Elon Musk has apologised for mocking one of his employees who is disabled. There are lessons to be learnt from this latest Musk story for those interested in crisis communications training courses and media training. [...]

By |March 8th, 2023|Categories: Crisis communication|

5 things you should do when a crisis looks like it’s about to erupt

During our crisis communications training courses, one of the points that we make repeatedly is that time is of the essence. It’s essential when a crisis erupts or, ideally, before it does, to act quickly [...]

By |February 16th, 2023|Categories: Crisis communication|
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