Communicate Media Training’s business writing courses are practical and results focused. Our writers know from their years of experience as journalists and copywriters what works and what doesn’t. They have a deep understanding of the psychological tricks of the trade. They know the phrases and messages that will engage readers and persuade them to take the appropriate action. During our business writing courses, we look at examples of good and bad written communication. We explore with the participants why some emails, brochures, notifications, and customer communications work and why some don’t. Based on these examples we provide practical advice.