But this is a complex world with its own rules, customs and interrelationships. Whom should you brief or ask to meet? Who really wields the power on any particular issue?
Communicate Media’s Public Affairs Training courses are practical and results-oriented. They introduce you to the principal players and institutions and provide definitions of key terms, as well as showing how a public affairs strategy can play an important role in the wider communications mix.
Communicate Media Public Affairs Training looks at how government works and how to influence it appropriately. By using practical examples and exercises, coupled with useful tips and insights, we’ll show you how to prepare and implement a public affairs strategy that could assist your organisation in its day-to-day business, underpin its strategic direction or handle a tricky reputational issue.