by Simon Brooke | Jun 18, 2026 | Crisis communication, Media, Media Training, Media training for retail companies, Presentation Training, Training for Radio Interviews
Media training for retailers – five common pitfalls to avoid when doing media interviews There’s growing interest in our Media Training for retail brands. And this is hardly surprising. The media loves to talk to retailers. Whether they’re writing about the state of...
by Simon Brooke | Jun 2, 2026 | Crisis communication, Media, Media Training, Media training for retail companies, Presentation Training, Training for Radio Interviews
Media training for retailers – handling difficult questions and issues In our media training courses for retailers, we look at how their spokespeople can handle difficult questions. Very often these relate to job losses. Sadly, over the last few weeks and...
by Simon Brooke | May 19, 2026 | Business Writing Training, Crisis communication, Media, Media Training, Presentation Training
It’s a question that we often hear in our media training courses: “Why do journalists like bad news?” Look at any news website and you’ll see the same words: “Shock,” “fear,” “fury,” “anger,” “threat,” “scare,” “risk,” and “danger,” among others. I won’t go on and...
by Simon Brooke | Apr 30, 2026 | Crisis communication, Crisis Media Training for consumer brands, Media, Media Training, PR Training courses, Speech Writing
Crisis Media Training for consumer brands – what does Dettol’s experience tell us? This time it’s Dettol that could do with crisis media training for consumer brands. The well-known British disinfectant product is in trouble over a mini drama it recently released in...
by Simon Brooke | Apr 8, 2026 | Crisis communication, Media, Media Training, Media training for retail companies, Presentation Training, Training for Radio Interviews
Media training for retailers – what makes a media story and why certain incidents and events don’t generate coverage Our expertise in issue management and crisis communications for retailers means that we’ve been watching with interest the story of...
by Simon Brooke | Apr 7, 2026 | Crisis communication, Media, Media Training, Presentation Training, Training for Radio Interviews
Crisis communications training for hotels – the lessons from the Travelodge incident As the leading provider of crisis communications courses for hotels, we’ve taken a keen interest in the current story of the woman attacked in a Travelodge hotel. During this...
