What do the media think of you? Have they even heard of you? Do they understand your business strategy? How do they view you in comparison to the competition? Are your press releases reaching the right people? Is your media distribution list irrelevant and outdated?
Whether you’re an in-house corporate communications department or a public relations consultancy our media audit will help you answer to these questions.
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85 per cent of press releases are ignored
Our experienced journalists know what it’s like to be bombarded with press releases – most of which are deleted in a second. According to research by Communicate Media Training 85 per cent of press releases and press packs are ignored because they’re not relevant to the journalist or the outlet. Our experienced journalists are perfectly positioned to ask other journalists about what they think of an organisation’s profile and the effectiveness of its external communications operation. In a recent case we helped an organisation to discover that journalists had the wrong idea about its core business while another was able to rewrite its corporate communications strategy based on detailed, reliable and up to date information.
RESEARCH AMONG ALL MEDIA TYPES
We’ll develop with you a set of questions which our team will put to an agreed list of relevant journalists to reveal exactly what those journalists already know about you – their perceptions and misperceptions – as well as what they think of you and your corporate communications operation. We’ll also find out what, when and how they want to hear from you. Media Audits carried out by Communicate Media can cover national newspapers, regional press, specialist publications, broadcasters, bloggers and other social media sites to determine exactly how the media view you or your client and what you have to do to improve your communications with them.