by Simon Brooke | Jun 2, 2026 | Crisis communication, Media, Media Training, Media training for retail companies, Presentation Training, Training for Radio Interviews
Media training for retailers – handling difficult questions and issues In our media training courses for retailers, we look at how their spokespeople can handle difficult questions. Very often these relate to job losses. Sadly, over the last few weeks and...
by Simon Brooke | May 19, 2026 | Business Writing Training, Crisis communication, Media, Media Training, Presentation Training
It’s a question that we often hear in our media training courses: “Why do journalists like bad news?” Look at any news website and you’ll see the same words: “Shock,” “fear,” “fury,” “anger,” “threat,” “scare,” “risk,” and “danger,” among others. I won’t go on and...
by Simon Brooke | Apr 22, 2026 | Media, Media Training, Media Training for Tech Companies, Presentation Training, Training for Radio Interviews
Media training for tech companies – how AI professionals can reassure the public We’re the leading provider of media training for tech firms and so we were very interested to read a piece last week by John Thornhill, Innovation Editor at the Financial...
by Simon Brooke | Apr 8, 2026 | Crisis communication, Media, Media Training, Media training for retail companies, Presentation Training, Training for Radio Interviews
Media training for retailers – what makes a media story and why certain incidents and events don’t generate coverage Our expertise in issue management and crisis communications for retailers means that we’ve been watching with interest the story of...
by Simon Brooke | Apr 7, 2026 | Crisis communication, Media, Media Training, Presentation Training, Training for Radio Interviews
Crisis communications training for hotels – the lessons from the Travelodge incident As the leading provider of crisis communications courses for hotels, we’ve taken a keen interest in the current story of the woman attacked in a Travelodge hotel. During this...
by Simon Brooke | Mar 3, 2026 | Crisis communication, Media, Media Training, Media Training for CEOs, Presentation Training
Media training for CEOs – five common pitfalls Media Training for CEOs is unlike media training for the C-suite generally. It’s not just that chief executives are very busy people who often can’t afford to spend a day, even half a day doing Media Training. We...
