Our media training courses for law firms have been created to meet the specific requirements of lawyers doing media interviews. We work with a range of law firms from members of the magic and silver circles to smaller and specialist organisations.
As we say in our media coaching sessions, if you’re asked to do an interview with a journalist it will almost certainly be to do one of three things. First, you’re promoting something (a new product or service) or second, you’re defending something (you’ve treated someone badly, you’ve made a mistake, or you’ve had to make an unpopular decision). The third reason will be that you’re commenting on something.
Although we cover all three scenarios in our workshops, we know from our extensive experience of working with law firms, that lawyers are most likely to be involved in the third option – they’re commenting on an issue.
Role play press interviews with feedback and tips for lawyers
Our role play press interviews allow solicitors to experience an authentic interaction with a journalist in a safe space. We’ll give detailed, constructive feedback and recommendations afterwards which the participant can then bring into their next interview. Our media trainers are all working journalists and producers (operating under strict NDAs) and so they know what it’s like to interview lawyers in the real world. They then bring this real world experience to bear in our media training courses.
We provide advice and techniques to help lawyers to gain more control during a media interview. Our preparation tips enable them to get their messages across and to navigate risky or unhelpful questions posed by the journalist. We also help the lawyers on our media training courses to give the examples and case studies that journalists are constantly looking for and that help interviewees to get better media coverage, without compromising client confidentiality.
Advice for lawyers appearing on television
The broadcast element of our media training courses for law firms allows participants to hear and see how they come across. Again, we provide tips and advice on vocal skills and body language before putting the solicitors we work with through authentic radio, TV and Zoom-style interviews.
Very often lawyers think that being interviewed by a journalist is like talking to a regulator or a judge. They believe that short answers are safer. In fact, as they find out, this is not the case with media interviews. It’s great to see lawyers learning, as the course progresses, to take the initiative, to set out their stall at the start of the interview and to take charge of it throughout. This gives them more control and increases the likelihood of positive coverage.
“Lawyers are from Mars and journalists are from Venus,” one of our trainers likes to say and it’s true that the two professions are very different. However, it’s good to see on our media training courses for law firms, lawyers at all stages of their careers feeling empowered to work with their Comms teams to use the media to raise their profile and to win new clients.
Chat to Communicate Media
Come and talk to us about how we can create a media training course that meets the specific needs of your firm. Please do give us a call on 08001777080 or email us: firstname.lastname@example.org to see how we can help you.
• Delivered by media trainer/journalists with extensive experience of the legal sector, working under Non-Disclosure Agreements
• Learn how to gain more control over media interviews
• Tips and advice on using case studies and examples without compromising client confidentiality
• Confidence in front of the camera
How to get your message across and control a media interview. We’ll teach you how to engage with the journalist and make the most of this important opportunity while reducing your risk.
Our intensive courses, created to meet your exact needs, will hellp you to engage and persuade investors and the financial markets. Ideal for both PLCs and start-ups.
These intensive workshops have been developed for the leaders of organisations and businesses who want to raise their profile and influence the debate.
An intensive refresher for those who already have media experience. Remind yourself of the basics, practice the skills and update your techniques.
With our free post course telephone support service we’re here for you after you’ve completed one of our courses. We’ll give you a free refresher on the phone to get you up to speed again before a media interview.
A flexible media training drop-in clinic for your conference attendees. We set up shop at your conference venue and offer role play interviews and media advice to your delegates.
What does your target audience really think of you? How do you need to change your communications strategy? Our surveys show you what the media that you’ve been targeting really think of you.
You’ve worked for weeks on an issue, campaign or a product launch but how would a journalist report on it and what are the danger areas that you haven’t spotted yet?
How to protect your organisation from intrusive journalists.