What Beyoncé’s Tiffany diamond tells us about luxury brands and crisis management
Tiffany & Co’s new campaign “About Love” featuring Beyoncé wearing its 128.54-carat yellow Tiffany diamond “is not about love at all,” reports NBC, the diamond’s “82 facets reflect an ugly truth and an unfinished story [...]
Why A narrative could save Facebook from its whack-a-mole apologies.
An Ugly Truth, a new book by New York Times journalists Siva Vaidhyanathan and Franklin Foer, paints a devastating picture of the way Facebook operates, based on interviews with hundreds of current and former employees. [...]
Five challenges that architects have to overcome when speaking to journalists.
Our media training courses for architects look at the challenges they have to overcome when communicating effectively with the media. Many of the people on our courses have already had some media experience. Sometimes it's [...]
Brands comment on the racial abuse suffered by some members of the England Team.
“We are changed by what we see. Just as we are changed when we are seen. ITV Stand with Diversity.” ITV posted this statement across social media and ran the image as a press ad [...]
How lawyers can get quoted in the Financial Times and other key publications.
“How can we get our quotes in the Financial Times?” law firm partners and their communications teams often ask us during our media training courses for lawyers. One of the skills we teach people in [...]
Here’s why the media likes bad news and how lawyers can turn it to their advantage during media interviews.
During our media training courses for lawyers, we usually start by looking at what makes a media story and what it is that interests journalists when they're carrying out interviews. We'll ask the participants to [...]