Charity spokeswoman shows how to avoid difficult, irrelevant questions
Speaking on Good Morning Britain on International Women’s Day Sarah Brown was thrown a number of questions by Piers Morgan that had little to do with what she was booked to talk about – and [...]
Five things that a lawyer should never say to a journalist
At Communicate Media we use working journalists, operating under strict NDAs. The fact that our trainers are out there working in the fast changing world of the media means that they can bring their direct, [...]
Does tonight’s Harry and Meghan interview have anything to teach those working in media training and corporate communications?
It might be a tabloid sensation but does tonight’s Harry and Meghan interview have anything to teach those working in media training and corporate communications? At Communicate Media, we work with everyone from celebrities preparing [...]
The BRICS man comments on the Budget – how did he do?
Among the army of commentators invited by the media to give their views on yesterday’s budget was Jim O’Neill. The former chairman of Goldman Sachs Asset Management and former Conservative government minister is one of [...]
Why journalists like bad news – and how you can benefit from this
It’s a question we’re often asked during our media training courses when we look at how journalists work and what makes a story. We hand out some newspapers (remember those) and ask the participants to [...]
In Praise of Jargon
OK, I’m being deliberately controversial there with my headline but when is it OK to use jargon in a media interview? We often find our journalists having this discussion with participants at the start of [...]