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Crisis Media Training for consumer brands – what does Dettol’s experience tell us?
Crisis Media Training for consumer brands – what does Dettol’s experience tell us? This time it’s Dettol that could do with crisis media training for consumer brands. The well-known British disinfectant product is in trouble over a mini drama it recently released in...
Media training for tech companies – how AI professionals can reassure the public
Media training for tech companies – how AI professionals can reassure the public We’re the leading provider of media training for tech firms and so we were very interested to read a piece last week by John Thornhill, Innovation Editor at the Financial...
Media training for retailers – what makes a media story and why certain incidents and events don’t generate coverage
Media training for retailers - what makes a media story and why certain incidents and events don't generate coverage Our expertise in issue management and crisis communications for retailers means that we’ve been watching with interest the story of Waitrose’s decision...
Crisis communications training for hotels – the lessons from the Travelodge incident.
Crisis communications training for hotels – the lessons from the Travelodge incident As the leading provider of crisis communications courses for hotels, we’ve taken a keen interest in the current story of the woman attacked in a Travelodge hotel. During this...
Business writing courses – how to make it clear that it was you and not AI
Business writing courses – how to make it clear that it was you and not AI In our business writing courses, we frequently discuss AI. “Do you use it?” people will ask our business writing coach, Simon Brooke. His answer is usually “Yes, but…”. AI promises to...
Media training for CEOs – five common pitfalls
Media training for CEOs - five common pitfalls Media Training for CEOs is unlike media training for the C-suite generally. It’s not just that chief executives are very busy people who often can’t afford to spend a day, even half a day doing Media Training. We know...
The world of the media is changing faster than ever
The world of the media is changing faster than ever In our media training courses, we enjoy talking to public relations professionals and in-house communications teams about changes that they’re seeing while we can share with them how the work of journalists is...
What you should say to a journalist – as well as what you shouldn’t
What you should say to a journalist – as well as what you shouldn’t In our media training courses, we look at what you should say to a journalist – as well as what you shouldn’t. The initial conversation with the journalist, even before the first question can set the...
Press release writing courses – six surprising things that will boost your coverage
Press release writing courses – six surprising things that will boost your coverage In our press release writing courses one of the first things that we look at is how journalists view press releases these days. Do journalists still use press releases? How many do...
Media training for brand ambassadors – three top tips
Media training for brand ambassadors – three top tips Over the last few years, we've seen the explosion of brand ambassadors - and not, surprisingly, more PR companies, marketing departments and communications teams are coming to us to ask about media training for...
Media interviews training for actors – five things they should know
Media interviews training for actors - five things they should know Promoting a new movie or play is an essential part of the work of any actor. Some enjoy talking about their work and their careers, others would rather not. In our media training for actors, we help...
AI and Media Training Media training
AI and Media Training It’s the issue that’s bound to crop up in any media interview you do these days. In our Media Training courses, we ask about it in the role-play media interviews that we carry out with our participants. We also work closely with PR...