It’s a tough challenge and it’s getting tougher – how do you capture the attention of your audience during a presentation or media interview and retain it? Our attention spans are notoriously becoming shorter than ever. One of the things that participants always ask for during our presentation training and media training courses is [...]
During our media training courses people often ask: “What’s the difference between a press and a broadcast media interview?” Well, the chances are that even these days you’re more likely to do a print interview and that’s why we offer special press only courses. Not only do they suit many clients’ budgets but, realistically, they [...]
Very often when we start one of our media training courses the PR professionals and Comms people that we work with mention that as well as handling difficult issues, on the proactive side, they’ve been struggling to create positive coverage. This might include their efforts to “piggyback” off a running media story. When a report [...]
We're always asked at some point during our media training courses about what to wear when doing a TV interview. How you look during television interviews or presentations – and in particular the colours that you wear - has a major impact on the impression that your audience takes away. You might be speaking eloquently in [...]
Most people are anxious about what they can and can’t say to a journalist during a media interview and that’s quite understandable. After all, once you’ve said it, it’s out there – read, listened to or watched by hundreds of thousands or even millions of people. In our media training courses people often express concern [...]
“What does off the record mean?” is something that we’re frequently asked in our media training courses. I had this very same conversation last week with a group from a big law firm. I explained to them, as I always do, what it means to me.