It’s a tough challenge and it’s getting tougher – how do you capture the attention of your audience during a presentation or media interview and retain it? Our attention spans are notoriously becoming shorter than ever. One of the things that participants always ask for during our presentation training and media training courses is [...]
During our media training courses people often ask: “What’s the difference between a press and a broadcast media interview?” Well, the chances are that even these days you’re more likely to do a print interview and that’s why we offer special press only courses. Not only do they suit many clients’ budgets but, realistically, they [...]
Very often when we start one of our media training courses the PR professionals and Comms people that we work with mention that as well as handling difficult issues, on the proactive side, they’ve been struggling to create positive coverage. This might include their efforts to “piggyback” off a running media story. When a report [...]
We're always asked at some point during our media training courses about what to wear when doing a TV interview. How you look during television interviews or presentations – and in particular the colours that you wear - has a major impact on the impression that your audience takes away. You might be speaking eloquently in [...]
Most people are anxious about what they can and can’t say to a journalist during a media interview and that’s quite understandable. After all, once you’ve said it, it’s out there – read, listened to or watched by hundreds of thousands or even millions of people. In our media training courses people often express concern [...]
Nicky Morgan is boycotting certain BBC TV studios because they’re not flattering The Times reports today. It might sound vain and trivial but, as we regularly discover in our media training courses, this concern is not unusual. Hardly anyone likes to see themselves on camera.
People often ask when we do media skills training what they should do if they’re jumped on by a journalist. The worst case scenario might be a camera crew shining a light in your eyes and appearing on the doorstep of your home to ask you about a problem or even a crisis that you know nothing about.
“What does off the record mean?” is something that we’re frequently asked in our media training courses. I had this very same conversation last week with a group from a big law firm. I explained to them, as I always do, what it means to me.
The Economist is right – mishandling a crisis hits companies in the pocket. And that includes Facebook
We’ve seen a noticeable uptick in clients, old and new, coming to us for crisis communications training. Many have a crisis communication strategy in place, but they simply want to test it with the help of working journalists and update it.